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Writer's pictureSean Huban

Corporate Event Planning


Corporate events have been ramping up everything from venues to décor to attendee engagement. Today’s corporations are looking for new and exciting products to keep guest attendees engaged during and after the event. Branded promotional products and printed communications have been a popular choice for building brand recognition for many years. Here is your quick guide on what you need.


When planning your event work, your printing partner will help you pick out paper choices for your invitations and related mailings. With so many options, choices could seem endless. Be different and use creative invitation folding styles to capture your attendee’s attention. Did you want an expandable invitation? A tri-fold or accordion fold? Not sure? Your print partner will be able to go over different folding styles that will work for you. Don’t forget to integrate creative finishing to make your piece different. Are you looking for a more elegant invitation? Try foil stamping, engraving or embossing? Letterpressing your copy is also a very nice touch if you are looking for a more classic style invitation. You can even customize your invitations with variable data specific to each of your attendees by addressing them with a personal message. Personalization is proven to be effective at grabbing and keeping the reader’s attention. Your print provider will also be able to take care of mailing so you have one less thing to worry about.


Looking for the complete package for your event? Add some branded name badges, business cards, folders, notepads and program booklets. These can be printed offset or digital with various finishings and binding options. Next, add coordinating banners and signs to catch your guest’s attention. Banner and signs are customizable and come in an array of different styles and finishing. Don’t forget about coordinating seating signs or placeholder cards for that added polished touch. To add some excitement to your event, try a customized printed photo op prop such as a mock social media news feed frame your guests can hold and stand behind or handheld printed logo props.


An example of a social media photo prop Premier created for a client.

You should wrap up your event with popular promo product gift bags. There are thousands of promotional products and some of the most popular are USB drives, pens, and electronic items. Try more tech items like selfie sticks, blue tooth speakers, power banks and headphones. Looking to hand out awards as well? Try customizable wall plaques, certificate frames, glass awards and pen sets. Picking promotional products provides lasting impressions and your guest will have a physical reminder of your event to take home or to the office.


By choosing a single source printing partner you can produce all the items needed to make your next event a success.


For more information on how Premier can help email us at info@premieruplink.com

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